the next generation of grass-fed beef

Roots Regenerative is 100% grassfed beef, raised on dedicated Regenerative Australian farms.

Regenerative farms strive to heal the environment through planned cattle grazing leading to the improvement of soil health. Healthier soils increase the ability to drawdown carbon, increase ground cover, retain water and enhance biological diversity. Ultimately - Regenerative farms are healing our natural environment and fighting climate change.

All cattle are free to roam for life, and our beef is entirely natural, raised without the addition of hormones, growth promotants or antibiotics.

Wholesome, nutrient-dense beef, with a genuinely positive impact to our Earth, environment and our future. 
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​Beef you just feel good about.

​Roots regenerative principles

All of our producers are committed to the Regen principles of Soil Health and Grazing Management.

Soil Health Principles:

Regenerative Grazing Management: 

For more information regarding these Regenerative Agricultural principles, click here 

The Six Roots of Regenerative Grassfed Beef

When you purchase Roots Regenerative you are actively helping us grow our Six Roots.
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Nourish your body. Nurture the earth.


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ROOTS Reduced Carbon Footprint

How does it work?
 
Regenerative grazing management principles aim to increase soil carbon storage through carbon sequestration to improve soil health and biodiversity. A number of studies have shown an increase of 10-13% in soil carbon on regenerative farms compared to traditional grazing approaches[1].
 
Increasing the amount of carbon stored in agricultural soils can help mitigate rising greenhouse gas emissions[2]. 
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What is soil carbon sequestration?
 
Soil carbon sequestration is a process in which CO2 is removed from the atmosphere and stored in the soil carbon pool. This process is primarily mediated by plants through photosynthesis, with carbon stored in the form of soil organic carbon[3].
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​The next generation of grassfed beef.
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ROOTS Producers

Paradigm Foods works directly with each of our suppliers to be verified as Regenerative.
​Third-party certification is conducted by Livestock Integrity Solutions Australasia Pty Ltd and every producer will be audited every year.
This is to ensure customers and consumers have complete confidence in the Roots Regenerative product claims. 
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Roots Regenerative Certification

1.  SELF-ASSESSMENT

Producers are required to complete a self-assessment and to submit their livestock grazing plans.
​Paradigm Foods will then use satellite reports to measure and benchmark groundcover, remnant vegetation and deforestation.

2.  VERIFICATION

Paradigm Foods will visit the property and conduct an on-farm assessment. This is to verify that the program rules and standards are being managed and maintained in a sustainable manner.
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3. ​ CERTIFICATION

An independent third-party audit will be conducted on every producer every year. These audits will certify that all aspects of the Roots Regenerative program are being upheld and all claims are fair and true.

Paradigm Foods recognises the Land to Market EOV as verification for the Roots Regenerative program.

"I am grateful for the vitally important work the people at Roots Regenerative are doing. The six roots of the regenerative pasture-raised beef they are promoting - enhanced soil health, biodiversity, carbon sequestration, water cycle, animal wellbeing, and farmer wellbeing -yield fruits in the forms of human and environmental health and wellbeing."   
​- Dr Fred Provenza, professor emeritus of Behavioural Ecology in the Department of Wildland Resources at Utah State University

Wherever you see the True Aussie Beef brand, you can be assured the cattle have been raised in Australia’s unique climate, and processed in accordance with strict quality and integrity systems. It’s a quality mark for your peace of mind.

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