Roots Regenerative Beef is owned and managed by Paradigm Foods, an Australian meat supply chain and sales company specialising in premium, bespoke beef and lamb brands with a focus on sustainability and niche opportunities. As a proud member of the B Corp community, we prioritise responsible and transparent business practices, from our interactions with suppliers to our impact on the environment. Our mission is to make meat better by promoting the importance of sustainably produced meat and facilitating conversations towards a better future.